Marketing and Communications is critical to the profile of Banff Centre for Arts and Creativity. The role is also important to build engagement with artists, faculty, and audiences that will ensure the Centre’s global identity and financial success. The goals of the department are to effectively position Banff Centre as Canada’s leading arts and leadership training institute, and one of the most important in the world.

The Director of Marketing oversees the execution and implementation of strategic marketing initiatives across a range of portfolios and key performance indicators. This role guides the strategic direction and planning of the marketing team, and working closely with the Director of Communications, executes campaigns to assist Banff Centre to recruit quality participants, to build digital and physical audiences to showcase our participants, faculty, and guest artists, to engage with our stakeholders locally, nationally, and internationally, and to collaborate with Fundraising and Development, Strategic Sponsorship, Conferences, Hospitality, and fitness and recreation areas to maximize community engagement and enterprise revenue.

This role is responsible for leading Banff Centre’s marketing efforts, including day to day management of a team and ongoing collaboration with Communications. The marketing team develops and implements creative marketing campaigns in support of Banff Centre’s Arts, Leadership, and Mountain Culture Programs, Festivals, Events, Exhibitions, Development initiatives, hotel, conferences, convening, and food and beverage operations.